Supply-side reforms spawn platinum in the machine tool industry for five years
的 The essence of "supply-side reform" is not to solve the oversupply we understand, but to solve the mismatch between supply and demand. After more than 30 years of rapid economic growth, many people have gone from low-income and low-consumption to middle-high-income and high-consumption. According to survey data from third-party agencies: China ’s middle- and high-income population has exceeded 200 million. Total basic demand exists, but changes in income have also led to dramatic changes in demand. People have to consume not only, but also better. From having a mobile phone to a smart phone; from having a TV to high-definition television; from having an air conditioner to pursuing low-noise energy-saving air-conditioning; from taking an ordinary train to a high-speed train from a motor train; from driving to driving a private jet -----; Pursuing a higher pursuit, higher requirements for equipment manufacturing are put forward, and higher requirements for equipment manufacturing are reflected in machine tools, which are higher requirements for machine tools.
Good products call for good equipment, good equipment requires good machine tools. The core of supply-side reform is to prepare people to continuously seek better and higher demand. Based on the fact that a motorcycle parts company in Chongqing has not been well in the market this year, it has increased its investment in equipment, upgraded existing equipment, introduced several mid-to-high-end CNC machine tools, and eliminated the original mid-to-low-end ordinary machine tools and low-end CNC machine tools. Companies upgrading equipment like this are not only in the motorcycle industry, but also in other industries, not only in Chongqing, but also in equipment manufacturing companies across the country. But not all equipment companies and industries are doing this, but equipment manufacturers that are market-sensitive, pursuing reforms, and able to gather funds. It is they that gave birth to the recovery of the machine tool market and the platinum five years that will inevitably come for the machine tool industry.
Upgrade of production to service industry model
For ordinary machine tools and low-end CNC machine tools, just recruit one or two people, you can operate without looking at drawings, drawings or simple training. With the widespread use of high-end CNC machine tools, once a problem occurs, it cannot be solved by ordinary workers or technicians. This requires the machine tool industry not only to provide better products, but also to have good services, pre-sale, sale and after-sales service. Only good products and services can provide users with a better experience. A transformation from a product-centric transformation to a user-centric industrial model is being spawned in the machine tool industry.
Taking the product as the center, transforming and upgrading to the user as the center, it can not be determined by simple slogans and several systems. The first is a ideological revolution, from the top strategic design thinking to the grassroots tactical implementation concept change; the second is a revolution in the business process reengineering of the machine tool industry, from design to service, production to sales, allowing customers to experience simple and intimate product design. Care and service; then it is a management innovation in the machine tool industry, with product manufacturing and sales performance management as the center and transition to customer satisfaction management as the core of comprehensive process reengineering and management. In the past, manufacturing and manufacturing enterprises used production and sales two-wheel drive, and transformed to new customer-centered customer service, product design, production quality and sales channels.
The industrial model is a crisis and an opportunity. It can not be completed in one year or two, and the recovery of the machine tool market is foreshadowing that China's machine tools are welcoming platinum for five years, or eight years, ten years.
Internet + machine tool business model revolution
Imagine that today you want to buy a pen for your child. You are willing to drive for an hour to Jiefang, spend a long time to find a parking space, and then run to the stationery on the third floor of the mall. Buy a pen and come back. Half a day has passed! Still willing to get it on the phone or computer, waiting for delivery. If you are a purchasing supervisor or the boss wants to purchase a batch of computers, are you willing to take a car to a wholesale market, computer city, supplier company, trade fair, or just move your finger on your mobile phone or computer? The most closely related to us is the payment of phone charges. Are you willing to find business offices or prepaid card stores all over the street like in the past, or can you top up quickly within 1 minute on your mobile phone or computer?
The real Internet is not just a display of information. The Internet on display is traditional thinking. The core of the real Internet's unstoppable trend is interactive communication and valuable sharing; it is cheap, convenient, fast, and inert. At present, there is no good Internet + machine tool business model. On the one hand, the age of the manufacturing decision-making and sales designers is aging, which delays the widespread use of the Internet in the machine tool industry; on the other hand, the lack of professionalism of the public network or display network Thinking and solving service problems in user use.
Internet + machine tool is a business model revolution. He eliminates all asymmetric information. He is a perfect combination of information and channels. Information and reputation reshape traditional marketing concepts. The Internet reshaping industry is first of all a subversion of brand machine tools: users Instead of paying for brand premiums, users only pay for product quality, service and technology. The innovation of the business model of the machine tool industry is accelerating the arrival of platinum in the machine tool industry for five years.